A Beautiful Day Spa

Home Page At this quiet and beautiful vacation rental in the rainforest, located in East Hawaii, you will find the best of all worlds: peace, tranquility and nature in all her glory. We strive, as the ancient Hawaiians did, to harmonize with the environment, especially the natural elements. Although we are conveniently located just a short drive to shopping, restaurants and parks, we are also close to some of the most magical, phenomenal natural places to visit on the beautiful island of Hawaii. Spend a day at the warm thermal ponds, black sand beaches, waterfalls, lava flow, visit the volcano and much more! While you are here you can visit with some of the most adorable farm animals imaginable. Plan to spend some time to unwind, connect with the earth and revisit your creative spirit. Your perfect art retreat and spa vacation awaits! Executive Summary I. Description of Business , Philosophy and statement of purpose "A Beautiful Day/Nani La ?Ao Rainforest Spa Retreat? offers residents and visitors an opportunity to experience personal, peaceful spa services in an actual rainforest in Hawaii. We have created an authentic, professionally licensed, natural and memorable experience for visitors to the East side of Hawaii Island. Our philosophy embraces ?Ancient Earth Wisdom? (take care of the land and it will take care of you) and the ?Four Agreements.? (be impeccable with your word, always do your best, don?t make assumptions and don?t take things personally.) We have found that these simple guidelines allow us to conduct business effectively, with integrity and a minimum of misunderstanding. A. Company Analysis, Description and services ?A Beautiful Day? is a unique destination offering a combination of green, sustainable and professional services. A wide variety of artistic, original and traditional spa treatments are available and visible on our websites. All the products used for our treatments are from plants and herbs on the land, and are created using green harvesting and distilling methods. We are able to produce a wide variety of oils, lotions, tinctures and teas from the unique plants located on the property. We are able to compete with lower prices and unique experiences, and can offer added-value to our clients. Our property is unique and beautiful. The mature rainforest canopy makes for a magnificent backdrop and a wonderful photo opportunity for guests. The grounds are meticulously maintained, and there are hundreds of different exotic and indigenous varieties of plants, flowers and trees. The landscaping is beautiful, and there is perm culture throughout the property, adding value to overnight guests and visitors in the long-term accommodations. It is also a great benefit to whoever resides in the main house. There are many things to eat here, and the maintenance is minimal. The structures are designed to be in harmony with the land, and many of the walkways are natural paths where the lava once flowed. There are different area where guests can explore, and a variety of overnight accommodations to choose from. We have an upstairs guestroom, a small cabin, a small cottage, the owner?s suite and even a treehouse. There is also a downstairs spa with a Jacuzzi tub and a tandem room with two massage tables. We also have a detached bath house with running water, flush toilet, electricity and a hot outdoor shower. The environment is peaceful and serene, tucked away from the sounds of traffic and city noise. Over the past seven years we have demonstrated our ability to effectively meet the wide variety of demands of our clients. From high-end fussy guests to easy-going nature lovers, we are able to satisfy seasoned and inexperienced spa-goers with a unique personal experience. Even though the spa industry has been seriously compromised by the recession, we have stayed afloat and expect to continue to capture 10% of the market share from spa enthusiasts visiting East Hawaii on an ongoing basis. As the economy and tourism improve, that will translate into an increased dollar amount. This business has a built-in inflation fighter. As prices increase for similar services, we are also able to increase our prices without spending more on obtaining our products. It is a perfect business to run from the home, easily run by one or two people, saving fuel costs by not having to drive anywhere, low maintenance and overhead. With customers coming to you, the owner is able to pursue other interests. This business provides an opportunity for a creative person to grow the business according to their personality and the market. Market and Target Customers Socially conscious consumerism is on the rise. Over 49% of all ages surveyed by the marketing firm Tiller said they would aim to be greener. A recent survey by AARP shows that 54% of the older market, nearly 40 million Americans, is the most affluent segment of the population. Each household has approximately $24,000.00 in discretionary spending. This is the main target market audience, the Baby Boomers (born between 1946 and 1964). They realize the significance of ?doing business to do good,? and appreciate the extra effort it takes to run a ?green business? with attention to, self-sufficiency, handmade touches throughout and natural product lines. The socially conscious attitudes are the core of Boomers philosophy and strong convictions are very much at the heart of their shopping decisions. These socially conscious shoppers, Green Boomers, seek authenticity and relevance. 90% say they will stay with a company that meets their expectations. Green consciousness is at the very heart of ?A Beautiful Day.? Every aspect of the business is green, with a zero waste program for the landscaping and biodynamic aspects of permaculture farming and spa products. Everything gets recycled, numerous times, until it finally ends up in the garden. Overnight guests are served a sumptuous vegetarian breakfast from food grown on the property. Guests are happy with their experience and often tell their friends, families and co-workers, thus ensuring continued bookings. Competitive analysis The natural experience from Hawaii is what the ?Green Boomer? consumers will take with them. It is a beautiful way to promote the healing arts, the beautiful East side of Hawaii Island and the natural beauty. We are confident that this will appeal to them, as well as socially-conscious spa-goers of all ages. As green awareness grows, there is every indication that a ?green? spa vacation industry will continue to be a growing and sustainable trend, generating profits to our company. Our company is the only spa vacation facility that embraces a truly green philosophy. Nature lovers looking for a natural, affordable and authentic experience will choose this facility for their destination. ?A Beautiful Day? deals with distillers and producers who hold certifications for sustainability and green products in creating oils, lotions, creams and soaps. We believe in clean, green efforts and corporate responsibility. We work with companies who have integrity. We know we are making the world a better place, and we are happy to share our information. Complete Relaxation Ho'o nanea 3 hours 25 min. facial treatment 25 min. Hawaiian body wrap 85 min. lomi lomi massage with hot stones. Optional couples instruction 25 min. soaking bubble bath 1 guest $225 2 guests sharing the spa suite $435 Outstanding Ono Loa 2 hours 25 min. Hawaiian bodywrap 55 min. massage of your choice 25 min. soaking bubble bath 1 guest $155 2 guests sharing the spa suite $295 Care and Pampering Ho 'Omalamala 2 1/2 hours 25 min. facial treatment 85 min. massage of your choice. Optional couples instruction 25 min. soaking bubble bath 1 guest $185 2 guests sharing the spa suite $365 Honeymoon Packages Planning a honeymoon? One of the main reasons East Hawaii is a favorite destination is because of the proximity to a wide variety of choices for visitors. Located halfway between Hilo and Pahoa, this location is ideal for exploring the best of what the Island of Hawaii has to offer. Natural wonders of lava flows, rugged coastlines, black sand beaches and waterfalls. Our nearby towns of Hilo and Pahoa offer some of the finest dining and cultural experiences. You can drive to the volcano, museums of Hilo and still have plenty of time for dining, enjoying the beauty of the island and relaxing. . For honeymooners, our neighbors at Art and Orchids Bed and Breakfast can provide excellent nearby accommodations. A member of the Hawaii Island Bed and Breakfast Association, they follow very high standards. There are several beautiful rooms, a hot tub, and a fabulous custom swimming pool with a waterfall. During your visit, plan to relax with a massage or spa treatment at the beginning or end of your day as often as you like. We are just a short walking distance away. You can find them. Be sure to tell them you were recommended by "A Beautiful Day Spa." Please let us know whatever we can do to help make your trip more enjoyable!